Words have power.

They shape our reality by forming our perceptions and transforming our relationships with others. When the right ones are chosen, words are practically magical and can persuade anyone of anything—even if it isn’t true. Over our lifetimes, the words we hear and the words we tell ourselves even impact our health. A single word of encouragement or of negation can have a cascade of beneficial or damaging effects on the one who hears it, which is why words must be chosen with the utmost of care.